Mexico City, Mexico — 2023 — AXA México is excited to announce the successful implementation of digital signatures for new individual Health and Life insurance policies, marking a significant milestone in the company's digital transformation efforts.

The digital signature initiative, which was conceptualized in 2017, faced challenges in delivering a user-friendly solution. However, the onset of the COVID-19 crisis spurred a dedicated transversal team within AXA México to innovate swiftly. In just a few weeks, they developed and implemented a secure, paperless digital signature solution, which has now been approved by Mexico's insurance regulator.

“This advancement not only streamlines the process but also ensures a seamless and secure experience for our customers,” said [Spokesperson Name], [Spokesperson Title] at AXA México. “Digital signatures represent a major leap forward in making insurance engagements more accessible and efficient. Just months ago, such a development seemed far-fetched.”

The introduction of this cutting-edge digital signature technology eliminates the need for physical paperwork, aligning with AXA México’s commitment to sustainability and digital innovation. By adopting this new approach, AXA México continues to demonstrate its leadership in the insurance industry by offering customer-centric solutions that meet modern needs.

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Daniel Bandle: AXA Blog | The digital signature is now a reality in AXA Mexico

Paperwork and numerous signatures are most common in Mexico, be it when you enter the country, when you want to buy a cellphone plan, or when you sign up your children for football training. Insurance and AXA are not different: We have long questionnaires, policies and general conditions and those require signatures.

As early as in 2017, AXA Mexico started to work on implementing digital signatures. The teams even came up with a solution. However, the proposed solution was not sufficiently user-friendly. At the beginning of the Covid-19 crisis, a small transversal group took the initiative to make digital signatures possible. Within a few weeks, they came up with a solution which is now already up and running for new individual Health and Life policies. I was surprised to see how easy it is. The client downloads an app, receives a questionnaire to be completed and signs on his/her smartphone, meanwhile recording and reading a text acknowledging that it is his/her intention to sign up for the insurance. The same applies to agents who will also sign electronically to document that they have provided professional advice to our customers.

The entire process is totally paperless. It has been signed off by Mexico’s insurance regulator. This easy, customer friendly, but nonetheless secure, way of entering into an insurance contract would have been unthinkable some months ago. In this case, the crisis has had the positive side effect of simplifying the life of our customers, distributors, and employees.

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